The unlocking of data potential through CMR will create significant value. That is why we focus on driving the CMR road.
We asked some people engaged in a CMR process what their estimation is on the value creation potential.
“an enterprising, customer-driven organisation that develops innovative solutions in the field of online insurance, and one of the world’s 20 fastest growing insurance technology providers (CIO review) estimates the value potential at 80% of all costs currently incurred in the insurance process.”
“25% of our CRM data becomes obsolete per year and we intend to realize this cost saving with the introduction of Dappre. Moreover, we will save the costs of the production and distribution of our physical member passes. This is our first step to be followed by better member intelligence.”
What are the key benefits your company realises from the use of personal data?
Propositions based on actual preferences as indicated by the customer: higher conversion rates.
Higher customer engagement because you will be able to get personal on basis of shared data. 86% of customers are willing to pay more for a better (personalised) service.
The value of a digital address of a digital consumer that is equal to a physical address and a natural person because it is validated by that person increases tremendously.