Customer engagement continues to evolve, and more change is inevitable. Trust is vital in making a real connection with your customers. Push is sending and exploitation, pull is listening and collaboration. The latter builds trust.
By listening and collaborating you will create trust. With the trust you have earned you will be able to create a real connection and get personal.
Trust is the basis for any balanced relationship.
Real connection will arise through a balanced relationship.
By listening to your customer, you will create trust.
With a good collaboration with your customer, you will create trust
In order to personalize communication, you will have to become personal first.
The building stones are Data, Mobile, Customer Centricity and the Culture as supported by the senior management to drive the CMR road.
Data are imperative to get personal with your customers.
Mobile share of contact is dominant and still increasing.
The customer is king and if he feels that he is treated as such, he will be generous.
Culture eats CMR strategy for breakfast. It needs full attention.