Customers no longer conform to the push-marketing and sales-funnel thinking that most advertising approaches and CRM systems are built upon, which tends to force customers into a relationship paradigm in which the business is in control. To truly transform your business today, you should focus on one-to-one customer engagement, which involves recognising the power that your customers hold and interacting with them on their terms, using real-time intelligence to become more informed about your customers and their needs. And what is a better way to become informed about the needs of your customers than by asking them? Companies can do that by giving the customers a communication tool with which they can directly communicate with you, your systems and technology and give them an interest to maintain their data at an accurate level.
Yes, because it helps your business to prosper in the future but the urgency is caused by the new law, the European General Data Protection Regulation has become effective as from 24th of May, 2016. Any citizen-customer can already rely upon the new rules and bring any organization that does not comply with the new rules to court.
