January 26, 2017
On 24th May 2016 new EU legislation entered into force which requests companies and organisations to handle personal data in a different way:
The rules entered into force on 24th May, this year already. Companies, governments and other organisations have time to adapt their processes and procedures until 25th May, 2018, after which the rules will be applied by the supervising authorities. Who fails to comply to these rules by that time not only risk a heavy fine (administrative fines up to € 20.000.000, or in the case of a business undertaking, up to 4 % of the total worldwide annual turnover of the preceding financial year, whichever is higher) but also negative publicity, loss of credibility and trust. However, who actively embraces the regulation, will stand out, have a chance for renewed customer intimacy, be associated with ease-of-use for the customer and be able to reduce costs at the same time. Whilst the authorities will enforce the new rules from 25 May 2018 onwards with fines, individuals can already now rely on the new rules in civil procedures. Thus there is an urgent need to act.